“ Over the past three months , for every 100 hardcover books Amazon.com has sold , it has sold 143 Kindle books . Over the past month , for every 100 hardcover books Amazon.com has sold , it has sold 180 Kindle books . ” peace treaty . Out . Trees .
KINDLE twist building block SALES ACCELERATE EACH MONTH IN SECOND QUARTER ;
Modern $ 189 PRICE termination IN TIPPING POINT FOR GROWTH
Amazon.com now selling more Kindle books than hardcover books
SEATTLE - July 19 , 2010-(NASDAQ : AMZN)-Millions of people are already read on Kindles and Kindle is the # 1 bestselling item on Amazon.com for two long time running . It ’s also the most - wished - for , most - gifted , and has the most 5 - lead reviews of any product on Amazon.com . Today , Amazon.com announced that Kindle equipment unit sales accelerate each month in the second twenty-five percent - both on a sequential month - over - calendar month basis and on a year - over - class basis .
“ We ’ve accomplish a tipping power point with the newfangled price of Kindle - the growth pace of Kindle gimmick unit gross revenue has tripled since we lowered the price from $ 259 to $ 189 , ” said Jeff Bezos , Founder and CEO of Amazon.com . “ In addition , even while our hardcover sale remain to spring up , the Kindle format has now overtaken the hardback format . Amazon.com customers now purchase more Kindle book than hardcover book of account - astonishing when you consider that we ’ve been sell hardback books for 15 years , and Kindle volume for 33 months . ”
Kindle proffer the largest selection of the most democratic books people want to read . The U.S. Kindle Store now has more than 630,000 ledger , including New Releases and 106 of 110 New York Times Best Sellers . Over 510,000 of these books are $ 9.99 or less , including 75 New York Times Best Sellers . Over 1.8 million free , out - of - right of first publication , pre-1923 Word are also usable to read on Kindle .
Recent milestones for Kindle book admit :
Over the past three months , for every 100 hardback books Amazon.com has sell , it has trade 143 Kindle books . Over the preceding month , for every 100 hardcover books Amazon.com has trade , it has sold 180 Kindle book . This is across Amazon.com ’s total U.S. book business and includes sales of hardcover Bible where there is no Kindle edition . Free Kindle Holy Scripture are turf out and if included would make the numeral even higher .
Amazon sell more than 3x as many Kindle books in the first one-half of 2010 as in the first half of 2009 .
The Association of American Publishers ’ latest data point reports that east - book sales agreement farm 163 per centum in the calendar month of May and 207 percent twelvemonth - to - date through May . Kindle book sales in May and class - to - date through May exceeded those growth rates .
On July 6 , Hachette announced that James Patterson had sold 1.14 million e - books to date . Of those , 867,881 were Kindle Holy Writ .
Five authors - Charlaine Harris , Stieg Larsson , Stephenie Meyer , James Patterson , and Nora Roberts - have each sold more than 500,000 Kindle book .
Readers are responding to Kindle ’s uncompromising approach to the reading material experience . weigh 10.2 apothecaries' ounce , Kindle can be harbour comfortably in one hand for time of day , has an e - ink display that is soft on the oculus even in bright daylight , has two weeks of shelling living , lets you purchase your books once and read them everywhere - on your Kindle , Kindle DX , iPad , iPod hint , iPhone , Mac , PC , BlackBerry , and Android - based devices - and has free 3 thou radio set with no monthly fee or yearly contracts - all at a $ 189 price . [ emphasis mine ]
To ingeminate , those stats do n’t admit detached Kindle books . A tipping point indeed . [ Amazon ]
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