There are few things in life Americans love more than football . Like a pot of sheep to their sheepman , Americans will see football game wherever the NFL tells them to , which on Thursdays is on Amazon Prime , as of recently . Despite a bombardment ofcomplaintsand fury fromfansandcriticsover thetechnical glitchesthat dispatch last Thursday ’s game , Amazon ’s first program was a massive succeeder for the company .
The ecommerce behemoth saw a huge surge of signups for its Prime subscription membership , which is require to watch TNF , during the three - hour long game , allot to an internal fellowship email seen by Gizmodo . The signups give out records at Amazon , surpassing those on Prime Day , Cyber Monday , and Black Friday .
The new Prime signups are no doubt a ray of good news show for Amazon , which has turned into a digital punching bag for some football sports fan in late days . For starters , some fan needed help actuallyfinding the game ’s livestreamon Amazon Prime . As someone who also gets lose on Amazon ’s colossus site sometimes , I can empathize . As reported byIndieWire , fans who tune up to Amazon ’s TNF broadcast complained that features such as “ motion smoothing ” were still on even though they had turned them off . Others say that the simulacrum was “ pixelated and fuzzy , ” that the picture and sound were n’t synched up by rights , and that the video kept freezing .
Amazon is the first streaming platform in history to be the sole carrier for a package of national games from the NFL.Photo: Jon Kopaloff for Prime Video (Getty Images)
https://twitter.com/embed/status/1570575797190266881
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— Jimmy Traina ( @JimmyTraina)September 16 , 2022
One complaint I found particularly funny and ironic was from The Ringerwriter Rodger Shermanwho commented that a “ sensational ” amount of ads on Amazon Prime ’s TNF program were for … Amazon Prime .
a stunning amount of the ads on Amazon Prime are for Amazon Prime , the service I am paying for to catch the ads
— Rodger Sherman ( @rodger)September 16 , 2022
Meanwhile , Sports Illustratedhighlighted complaints from users who enounce they could n’t embark on the game from the beginning if they tune in late . Pro Football Talks ’ Mike Florio saidsomething similar happenedto him when he went to the privy and tried to rewind to take in up when he got back . He manage to do this , but then could n’t reckon out how to fast forward to the live plot .
Not everyone live problemswith the Amazon ’s TNF broadcast . Some said it worked fine and delivered a great experience . And when it comes to those who had problem , it ’s unvoiced to live whether it was Amazon ’s mistake or whether they just did n’t have their setting configured the right way . In this case though , I agree with Sports Illustrated when it come to technical school issue ( minus the caps ) .
“ I DON’T need TO HAVE TO DO THIS nonsensicality TO WATCH A football game GAME ! ” wrote SI’sJimmy Traina , who was not alone in his defeat .
Amazon sound out the wave of viewers surpassed even its own expectations , but it ’s clear that the streamer did not look at the number of fan TNF would attract to its political platform or their expectations when watching football . Considering that Amazon is spending$1 billion a year — for a humongous 11 years — to be one of the NFL ’s official broadcaster , it ’s baffling that the ship’s company did n’t anticipate these likely drug user problems and plan ahead to ensure a smooth and easy experience .
Many have indicate out that growing nisus are to be expected . Amazon is the first of the streaming platforms to be an exclusive provider of a package of NFL games , and considering how many records it broke that Nox , there were a lot of people on its weapons platform . Americans enjoy football game and they will go wherever the secret plan are usher . That ’s what $ 1 billion a twelvemonth can buy you : Fans that will grudgingly stick with you no matter how much they complain .
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