Silicon Valley is the capital of perturbation . It ’s the epicenter of the innovation temblor . It ’s the loss leader of the new manner forward . And Apple , as the industry ’s Think Different favorite , is at the forefront of the revolution . So much so , in fact , that it decide a patent a sweet bag .
Thepatentwas file in March and published by the US Patent and Trademark Office last week . The retail vessel carries a beautifully uncomplicated name—“bag”—and Apple describes it thusly :
A paper bag is disclose . The paper udder may admit a bag container spring of white hearty washed-out sulphate paper with at least 60 % post - consumer content .
“ A paper bag is divulge . ” Not sinceAmerican Beautyhave bags been this poetic .
The patent of invention is go with by a rather elaborate diagram , which admit a whole lot of features . I did not know a paper bag could incorporate this many multitudes , but I am a peon and not a blessed Silicon Valley seer , so I can only thank Apple for open up my eye to the joy of Bag .
Here are some other enlightening nuggets found in the patent of invention filing :
“ bagful are often used for containing items . For model , retail bags may be used to contain detail purchased at a retail store . ”
“ The bag may be shape of a container and a handle . ”
“ Those skilled in the fine art will readily appreciate that the elaborate description give herein with respect to these figure is for explanatory purpose only and should not be construed as limiting . ”
“ The wording or language used herein is for the purpose of description and not limitation , such that the nomenclature or phraseology of the present specification is to be interpreted by the skilled artisan . ”
A skilled artisan I am not , but even I can take account the art of Bag .
As for what make Bag special , Apple says it ’s not just a veritable , non - forward-looking retail fomite — it ’s “ made well of post - consumer contentedness . ” At least 60 percent , in fact , which Apple says is more than most fancy white retail handbag , which are often made with solid bleached sulfate theme . The higher the percentage of post - consumer message in clean dish like this , the patent claim , the weaker the dish . But Apple will get around that by using “ reinforcement inserts , ” which will allow Bag to be both pretty and environmentally friendly .
In other words , Bag will write Earth . Bag good . Bag will go so nicely withPotandHill .
h / tPeter Yeh
Appleinnovation
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