Earlier today , Apple posted an update to itsguidelines for the App Storeincluding fresh language regarding biz streaming that makes it appear as if game cyclosis service are technically allowed . However , in pattern that does n’t seem to be honest .

Aside from the late tiff between Apple and Epic afterFortnite got booted from the App Store , company trying to provide game cyclosis services on iOS / iPadOS have been bar by Apple due to wispy rules and regulations . For instance , Google ’s cloud - bet on Stadia app is only used as a cuticle for managing your subscription , purchasing game , or setting up Stadia controller . You ca n’t actually play games on Io using the Stadia app .

And back in early August , Microsoft was forced to cut short the genus Beta trial for its xCloud biz cyclosis inspection and repair ( which is now promise Xbox Game Pass Ultimate ) , with a financial statement from Microsoft saying :

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Photo: Apple

“ Our testing period for the Project xCloud trailer app for iOS has expired . regrettably , we do not have a course to bring our vision of cloud gaming with Xbox Game Pass Ultimate to gamers on iOS via the Apple App Store . Apple stands alone as the only general use platform to deny consumers from cloud gaming and plot subscription services like Xbox Game Pass . And it consistently treats gaming apps otherwise , apply more lenient rules to non - gaming apps even when they include interactive cognitive content . ”

Many were hoping that down the line , Apple would clear up or boom the App Store ’s rules regulate plot streaming streaming . However , after checking up the updated language , that does n’t appear to be the case .

In section 4.9 of the Apple Store Review Guidelines which covers game cyclosis , Apple pronounce :

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4.9 Streaming games

Streaming games are permitted so long as they adhere to all guidelines — for deterrent example , each secret plan update must be submitted for review , developer must put up appropriate metadata for search , game must use in - app leverage to unlock feature film or functionality , etc . Of course , there is always the receptive cyberspace and connection web internet browser apps to reach all user outside of the App Store .

4.9.1 Each streaming game must be render to the App Store as an individual app so that it has an App Store product page , appears in charts and search , has exploiter ratings and review , can be carry off with ScreenTime and other maternal control apps , appears on the user ’s twist , etc .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

4.9.2 Streaming plot services may offer a catalogue app on the App Store to aid substance abuser sign up for the serving and regain the game on the App Store , provided that the app adhere to all guidelines , include offering exploiter the option to make up for a subscription with in - app purchase and apply Sign in with Apple . All the game admit in the catalogue app must link to an individual App Store merchandise page .

So while technically plot cyclosis serve are allow , developers of biz streaming apps would need to create private listings for every game available within the service , which is not only a huge burden logistically , depend on the right of first publication and publishing rights for each game , developers of plot streaming apps may not even be authorized to do so .

The requirement presents a monumental challenge for any game streaming app , because at its marrow , Apple is deal plot teem services completely unlike than how it treat video rain cats and dogs service like Netflix , Disney+ , Hulu , etc , which do n’t require single App Store listings for every individual show or picture . Microsoft says Apple ’s rule of thumb tweaks are n’t good enough .

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“ This rest a tough experience for customer , ” a Microsoft interpreter toldThe Verge . “ Gamers want to leap directly into a game from their curated catalog within one app just like they do with movies or songs , and not be forced to download over 100 apps to toy item-by-item game from the swarm . We ’re committed to put gamers at the center of everything we do , and provide a great experience is core to that deputation . ”

The one small windowpane of chance is where Apple mentions the employment of the net and web apps to reach substance abuser on iOS without go through the App Store . This would potentially earmark Google to make a workaround for Stadia where , rather of relying on a consecrated app , user could simply play games via the Chrome web browser app for Io , standardized to how people access Stadia on PC using the desktop Chrome web browser .

Currently , the principal method Stadia users employ to sidestep Apple ’s rule is by installing Google ’s Remote Desktop app , and then accessing Stadia using the Chrome web internet browser on a connected PC . Because of the bring latency this workaround introduces , it only really works if you have a unattackable wifi link , which means it ’s not a literal solution for gaming on the go .

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Unfortunately , while this does provide a potential avenue for game streaming on iPhones and iPads in the hereafter , it ’s going to take some extra clock time and development from Google , Microsoft , Nvidia , and others to make WWW vena portae for their military service or else of just relying on a consecrate standalone app .

But when it comes to the App Store , it ’s Apple ’s elbow room or the highway , and for any plot streaming services that do n’t feel like following the rules , just like Epic Gaming , they ’re bound to get the iron boot .

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