In casing all you ’re looking for is a competent point in time - and - shoot , Canon ’s got you covered with its new additions to its Digital ELPH PowerShots . The $ 400 PowerShot SD990 IS sport 14.7 megapixel resolve , 3.7x optical zoom , a quick shot mode for extra riotous shutter focal ratio , and three color — including a commemorating red chromaticity to celebrate the manufacture of its 100 millionth PowerShot camera . For $ 100 less , there ’s the PowerShot SD880 , which boasts 10 megapixels of settlement , a 4x wide - angle ocular zoom lens and add up in either amber and brown or shameful and ash gray . Both are schedule for an October release .
FASHION MEETS FUNCTIONALITY IN CANON ’S NEW POWERSHOT SD990 IS AND SD880 IS DIGITAL ELPH CAMERAS
Feature - Rich Canon PowerShot Cameras Offer Consumers Cutting - Edge Technology Packaged within Digital ELPH Signature “ Sleek ” Design
LAKE SUCCESS , N.Y. , September 17 , 2008 – Canon U.S.A. , Inc. , a leader in digital imaging , today announce , the PowerShot SD990 IS and PowerShot SD880 IS Digital ELPH cameras . adulterate with a server of advanced features , such as Optical Image Stabilization and Canon ’s raw DIGIC 4 double processor , these camera are idealistic for the trendsetting tekki looking for functionality or style - conscious exposure enthusiasts who want their convenience to keep pace with their panache . In addition , to mark the 100 millionth summary digital camera manufactured , Canon create a bound - edition PowerShot SD990 IS Digital ELPH tv camera in Marxist .
“ The instauration of DIGIC 4 imaging processing and a variety of people of color creations , continues to build on Canon ’s mantra of incorporate substance and style into everything we create , ” read Yuichi Ishizuka , senior vice president and general handler , Consumer Imaging Group , Canon U.S.A. “ We distinguish that if we stay on to make digital cameras well-to-do to apply and well-to-do to take along wherever one get going , people will hold them , not just for their style and compactness , but because of the image character . ”
Canon PowerShot SD990 IS Digital ELPH Camera
The PowerShot SD990 IS Digital ELPH camera showcases enhanced specifications such as 14.7 - megapixel settlement , 3.7x Optical Zoom with Optical Image Stabilization and Canon ’s new Quick Shot Mode for even faster shutter speed .
Reminiscent of a sporting wash car , with its curl design and brainy metal overcoat , the PowerShot SD990 IS Digital ELPH camera is available in black or silver . Still small enough to fit in a shirt pocket or courting crownwork , this compact , cutting - edge camera is an anytime , anyplace must - have .
Limited - Edition Red Digital ELPH Camera
To help memorialize the manufacture of the 100 millionth PowerShot camera , , Canon has get a fix - variation red PowerShot SD990 IS Digital ELPH camera . This camera can be only purchased on the Canon U.S.A. eStore at www.canonestore.com while supplies last .
Canon PowerShot SD880 IS Digital ELPH Camera
The successor to Canon ’s widely pop PowerShot SD870 IS Digital ELPH camera , the PowerShot SD880 IS Digital ELPH camera boasts improve specification such as 10.0 - megapixel resolving power and 4x all-embracing - angle Optical Zoom with Optical Image Stabilization . In combination with the late DIGIC 4 image central processor and Motion Detection Technology , the wide - angle rapid climb lens has been improved , enabling consumers to charm large and small group shots with ease , while on vacation or take care social gathering .
Available in fashionable two - strengthen body coloring of black and ash gray or gold and Robert Brown , the Canon PowerShot SD880 IS Digital ELPH television camera functions as a fashion instruction , as well as a feature - rich powerhouse . to boot , four enceinte and distinctive bulging buttons are position to the right side of the large 3.0 - inch PureColor LCD II projection screen to make camera operation and menu navigation even easier . The LCD sieve ’s contrast ratio has been greatly improved as well , offering more precise color and watch from any angle .
Canon DIGIC 4 Imaging Processor
The newly upgraded DIGIC 4 image processor , a proprietary technology , accounts for the camera ’s higher carrying out grade , include significantly improved signal processing speed and high image character .
One of the most important new feature made possible by the DIGIC 4 prototype processor is Servo AF , which is a bod of uninterrupted stress chase after for moving matter . By pressing the shutter clitoris half - way , the photographic camera can tag subject movement up to the twinkling of exposure , resulting in sharper exposure . to boot , the processor ’s high ISO speed racket reduction processing has improved substantially to enable consumers to dart high - lineament images , even in extremely dark position without the purpose of a split second . The young Intelligent Contrast Correction function automatically improves icon lineament in eminent direct contrast shooting situations .
The Genuine Canon Face Detection technology has evolve even further , thanks to DIGIC 4 . Improved features admit the ability to recognize human faces at most angles . Another innovation is the Face Detection Self - Timer , which automatically train a photo two instant after a new human face enter the picture .
Availability and Pricing
schedule to be useable in October , the Canon PowerShot SD990 IS Digital ELPH and PowerShot SD880 IS Digital ELPH television camera will have estimated sell terms of $ 399.99 * and $ 299.99 * , severally . Kit contents will let in a memory board card , bombardment , charger , radiocarpal joint shoulder strap , USB and A / V user interface cable , Canon Digital Solutions Software CD , and a 1 - year Canon U.S.A. , Inc. special warrant .
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