https://www.youtube.com/watch?v=5_LFmQ6eH1I
For its new “ See insufferable ” safari , Canon has a raw television that present the inspirational tarradiddle of a vernal sci - fi buff who becomes a big famous music director by way of life of Canon camera . PetaPixel reportsthat the story could well be mix up with that of a actual - life manager . But the material - life guy did n’t practice Canon cameras to gain his dreams .
You might remember the chronicle the Uruguayan director Fede Alvarez , whose self - made 2009 YouTube shortPanic Attack ! went viral and landed him a huge hollywood contract . With unspoilt reason ! The five minute of arc short looks like it was made by a monumental studio , not by a kidskin with a $ 300 budget . It ’s a remarkable story .
It seems Canon remembers , too . Or you ’d be crazy not to recall so . In their latest campaign , Canon tells a history that ’s suspiciously standardized to Alvarez’s — a untested youngster using a Canon DSLR to realize his dreams . Indeed , the music director noticed the law of similarity himself .
await a minute … I think I know this storey … http://t.co / BnxmZ3nJmq
— Fede Alvarez ( @fedalvar)October 7 , 2014
Then , on the actualYouTube pagefor the Canon video , he steer out that the video that made his career was n’t made using Canon at all — it was made on Sony cameras .
Which makes sense ! DSLR filmmaking was still very fresh at the time that Panic Attack ! was made , and it would have been much more coarse to practice a high - calibre video camcorder . Sony makes some of the best .
Canon reply to our petition for input , and order “ there is no similarity ” between the taradiddle . We ’ll leave that for you to determine .
In equity , a filmmaker today would believably powerfully view Canon for a homebrew short . Maybe they should have tapped any of the countless citizenry who actually use Canon cameras to make their dreams come unfeigned . [ PetaPixel ]
This post has been update to reflect Canon ’s position that the Canon berth and the Alvarez ’s tarradiddle have nothing at all in common .
CamerasCanonSony
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