The new announced Google Cast for Audio give Chromecast - like audio power to Wi - Fi enable verbalizer and soundbars . It fundamentally sounds like Google ’s version of AirPlay . Does that mean it ’s depart to stand from AirPlay ’s unfortunate drawback ?
Playing music or other audio content through a “ Cast Ready ” utterer will work much like picture works using Google Chromecast : dispatch the cast push button , and like magic , and audio play . At launch a whole bunch of apps will puzzle out with the technology . be compatible with the following apps : Pandora , Google roleplay Music , Rdio , Deezer , Rhapsody , Napster , TuneIn , NPR One , iHeartRadio , BeyondPod .
Of course as the name “ Cast Ready ” imply , Google Cast for Audio is a shut platform that will be useable on products only from partners . For starters : LG , Denon , and Sony . When it establish in the spring , those companies will have products enabled with the newfangled technology .
At its CES press conference this morn , LG foretell that itsnew Music Flow speakerswould support Google Cast .
LG ’s Sonos Clone add up a Few Extra Speakers
It appears only fresh production will bring with the engineering . accord to Sony , at least , there are no programme to add computability to older products through firmware updates . This despite the fact that Google tells us Cast for Audio is compatible with existing S0Cs that are already out there . At the very least , Google has strong chip - side cooperator like Broadcom so that when a manufacturer decide it wants to play formal with Cast for Audio , implementing it should be as easy as bribe a chip off the shelf .
Additionally , for the time being , Google says there are no plans to create a Chromecast like dongle that will fit products with USB or HDMI connexion with Cast for Audio powers .
If we find out anything from Apple AirPlay — and there should ’ve been lots of lessons — it ’s that corrupt a whole new speaker to get admission to wireless playback technology was a fiddling excessive for most people . The genius of Google Chromecast is that thebarrier to entry was a $ 35 dongle . Will the great unwashed be willing to pay supererogatory or upgrade there setup just to get Google Cast for Audio ? Probably not . That order , it might be a nice selling point for people who are in the securities industry for new gear . I ’m looking ahead to seeing how Google builds out the program so that it ’s expansive , instead of just being another walled garden .
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