Keith Urban says wife Nicole Kidman never expected her 2021 AMC Theatres ad to become a viral sensation.Photo:Taylor Hill/WireImage; AMC
Taylor Hill/WireImage; AMC
Keith Urbandidn’t foreseeNicole Kidman’s AMC Theatres ad becoming as big of a hit as it has.
During a Friday episode ofCriss Angel’sTalking Junkiespodcast, the country star, 56, opened up about his wife’s 2021 ad for the company, and explained why she initially took part in it.
“She did it because she loves movies, we love movies. And it was hard times for the theaters,” Urban said, referring to ticket sales dropping off amid the pandemic. “So AMC asked her if she’d do an AMC commercial, and it was a no-brainer for her to be a part of that.”
“Never in a million years [was she] expecting that to be this cultural thing.”
Nicole Kidman and Keith Urban at the 57th Annual CMA Awards.Christopher Polk/Variety via Getty
Christopher Polk/Variety via Getty
The ad follows the movie star, 56, as she enters an AMC theater after a rainstorm, announcing, “We come to this place for magic.”
“We come to AMC Theatres to laugh, to cry, to care, because we need that, all of us,” she continues in the ad. “That indescribable feeling we get when the lights begin to dim and we go somewhere we’ve never been before — not just entertained but somehow reborn, together.”
As for the viral nature of the ad, Kidman toldGQduring a 2022 interview that she “can’t tell you why it worked or why it’s gone viral.”
“But what I can tell you is that the reaction is a direct result of the amount of people going back to theaters to enjoy the movies. And that is exciting,” she said.
Keith Urban and Nicole Kidman attend ‘The Golden Compass’ premiere in 2007.Dave Hogan/Getty
As Urban mentioned during his appearance onTalking Junkies, Kidman had also been behind his return to performing at the start of the pandemic — specifically coming up with the idea of playing shows at aNashville drive-inin 2020.
“We’re sitting there one morning and I was like, ‘I can’t wait to play, where can we play?’ And she goes, ‘What about a drive in?'” Urban recalled.
Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.
“I’m like, ‘What do you mean,’ and she goes, ‘We could set the stage up at the base of the screen and then everybody’s in their cars and you can just play a show.’ I’m like, ‘This is amazing.'”
Elsewhere in the podcast, Urban was asked what it’s like to be married to a famous woman, and he explained: “The truth is I’m married to an extremely down to earth, chill, laid back, regular girl that happens to be famous.”
Kidman and Urban, who married in 2006, share two daughters, Sunday Rose, 13, and Faith Margaret, 12. Kidmanalso is the motherof two children from her previous marriage withTom Cruise, Isabella Jane, 30, and Connor, 28.
source: people.com
